A WORKSHOP FOR HONING THE STRATEGY BEHIND THE PRACTICE, SPANNING SOCIAL MEDIA, DIGITAL CONSUMER TRENDS, AUTOMATED CUSTOMER SERVICE/CHAT BOTS, LEVERAGING DATA AND MUCH MORE

Digital marketing channels are now strongly integrated into the overall marketing strategy for any business or brand. In order to develop a successful, fully integrated & modern marketing strategy, marketers must be across the most current digital marketing channel strategies. With these strategies in mind, the executive must be able to communicate these strategies to the broader business using strategic models and processes for stakeholder buy-in.

Assuming base level strategic knowledge of digital marketing and channels from experience or knowledge gained from our Digital Marketing Fast Track Workshop, this 1-day workshop focuses on the latest developments & challenges within each digital opportunity and how to communicate & structure these to stakeholders through various digital strategic models.

The 1-day workshop spans content across social media, digital consumer trends, automated customer service/chat bots, leveraging data and much more. We update and upskill marketing executives across the full breadth of channels, techniques & strategic models, and show you how to communicate this both internally and externally to the business.

WHAT YOU'LL COVER

The course is led by digitalbrief’s founder Russell Easther, who has 20 years of strategic experience in digital marketing, including 10 delivering digital training workshops.

Course Outline

Cutting-edge uses of digital marketing strategy
How to leverage data across an organisation
Look to the now and the future of the leaders of the industry – Google & Facebook
Marketing and business automation strategies to save on the bottom line and increase the top line
Countless models to frame your strategy to your stakeholders
Digital transformation approaches, with practical examples

Course Timings

Singapore Time Zone

9am - 10:45am
11:05am - 12:30pm
1:30pm - 3pm
3:05pm - 4:30pm

	After attending this workshop you will be able to:			This workshop is perfect for:
		Develop stronger strategies that incorporate digital channels across paid, owned and earned media Be up-to-date across the latest advancements in digital marketing strategies & opportunities Integrate new strategic models into your marketing strategy development Better communicate with digital specialists in the strategic use of digital channels Communicate marketing strategy at a higher level to both internal and external stakeholders			Marketing executives who already have a solid strategic base of digital marketing channel knowledge Marketers who are looking to further develop their digital marketing strategy capability Marketers who are less hands-on who wish to be updated and upskilled across the latest digital marketing capabilities and trends Marketers who need to communicate digital marketing strategy to senior stakeholders or clients at a higher level Participants who have completed Digital Marketing Fast Track who wish to develop and present digital, or marketing strategy to internal or external stakeholders.