Why you should invest in customer journey mapping
How to conduct a customer journey mapping process
Develop a consumer journey map for your brand or business
Where to find data to validate or inform your consumer journey
Learn helpful tools and approaches to conduct your own journey map
- 9am - 10:45am
- 11:05am - 12:30pm
- 1:30pm - 3pm
- 3:05pm - 4:30pm
Why you should invest in customer journey mapping
How to conduct a customer journey mapping process
Develop a consumer journey map for your brand or business
Where to find data to validate or inform your consumer journey
Learn helpful tools and approaches to conduct your own journey map
Content, community and digital professionals working on campaign or wider communications strategies
Junior to mid-level account services managers who engage with the clients or team across strategy
Digital producers who develop marketing communication plans
Media planners and strategists who want to up their strategic game across customer journey mapping
MAP OUT YOUR CUSTOMER JOURNEY
Customer journey mapping is your opportunity to put the customer front and centre of your marketing communications planning. Through a combination of theory and practical applications, you will learn how to research and understand your target audiences using free and low cost tools, distill the insights and create a strategic customer journey map for your client or marketing team. Customer journey mapping allows a lasting impression on consumers - a tool that aids in customer retention and provides business insights into long-term improvement strategies.
During the workshop, you have the opportunity to work on your own, or your client’s, brief or scenario, so you are both learning and marketing strategic planning together. The results are two fold - the creation of new strategic documents in your marketing communication planning, and a new skill for your marketing career. You can learn where to find data to validate or inform your consumer journey; and discover key information to make the best decisions for your brand or business.
WHAT YOU'LL COVER
The course is led by digitalbrief’s founder Russell Easther, who has 20 years of strategic experience in digital marketing, including 10 delivering digital training workshops.
Course Outline
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Course Timings
Singapore Time Zone
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After attending this workshop you will be able to: |
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