DESIGN & DEVELOP YOUR CONTENT MARKETING STRATEGY FROM START TO FINISH

While your target market digital consumption grows, now more than ever, brands need to have a thorough content strategy developed to cut through and be effective. This masterclass provides you the indispensable skills needed to design and refine your content strategy to a complete, end-to-end customer journey.

With so many digital channels available to marketers, measuring and presenting your content marketing ROI to your stakeholders is now the key to growth. This workshop is also designed to give you the strategy and tools you need to achieve maximum ROI on content investments. By the end of this course you will be able to utilize your planned content marketing across paid, owned and earned media channels to its fullest potential.

WHAT YOU'LL COVER

The course is led by digitalbrief’s founder Russell Easther, who has 20 years of strategic experience in digital marketing, including 10 delivering digital training workshops.

Course Outline

Learn the content marketing strategy process from start to finish
Plan content marketing across paid, owned and earned media channels
How to get maximum ROI on content investments
How to present content strategy to internal & external partners
How to measure and present content marketing ROI to your stakeholders

Course Timings

Singapore Time Zone

9am - 10:45am
11:05am - 12:30pm
1:30pm - 3pm
3:05pm - 4:30pm

	After attending this workshop you will be able to:			This workshop is perfect for:
		Develop a content marketing strategy from start to finish Extend the life of your content for maximum return on investment Repurpose content across channels Confidently communicate your content marketing strategy to stakeholders Evaluate and improve upon your existing content marketing strategy Learn of free and low cost tools and models to build out your strategy			Marketing professionals who design digital marketing strategy Junior to mid-level account services managers who engage with the client or team across strategy Marketing managers who are continually looking to refine their investments within digital media channels Traditional media planners who do not work in digital media planning, looking to grow their skills and confidence to work more effectively with digital professional and clients