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    A workshop for honing the strategy behind the practice,
    spanning social media, digital consumer trends,
    automated customer service/chat bots, leveraging data and much more. For more senior executives who need to communicate strategies to the broader business. 

    In 2021, digital marketing channels are now strongly integrated into the overall marketing strategy for any business or brand. In order to develop a successful, fully integrated & modern marketing strategy, marketers must be across the most current digital marketing channel strategies. With these strategies in mind, the executive must be able to communicate these strategies to the broader business using strategic models and processes for stakeholder buy-in. 

    Assuming base level strategic knowledge of digital marketing and channels from experience or knowledge gained from our Digital Marketing Fast Track Workshop, this one day workshop focuses on the latest developments & challenges within each digital opportunity and how to communicate & structure these to stakeholders through various digital strategic models. 

    The one day workshop spans content across social media, digital consumer trends, automated customer service/chat bots, leveraging data and much more. We update and upskill marketing executives across the full breadth of channels, techniques & strategic models, and show them how to communicate this both internal and externally to the business.

    WHAT YOU'LL COVER

    The course is led by digitalbrief’s founder Russell Easther, who has 20 years of strategic experience in digital marketing, including 10 delivering digital training workshops.


     Course Outline

    1. Cutting-edge uses of digital marketing strategy
    2. How to leverage data across an organisation
    3. Look to the now and the future of the leaders of the industry – Google & Facebook
    4. Marketing and business automation strategies to save on the bottom line and increase the top line
    5. Countless models to frame your strategy to your stakeholders
    6. Digital transformation approaches, with practical examples


    Course Timings

    Singapore Time Zone

    9:00am-4:30pm, with regular breaks


    Who Should Attend?


    After attending this workshop you will be able to: 


    • Develop stronger strategies that incorporate digital channels across paid, owned and earned media

    • Be up-to-date across the latest advancements in digital marketing strategies & opportunities

    • Integrate new strategic models into your marketing strategy development

    • Better communicate with digital specialists in the strategic use of digital channels

    • Communicate marketing strategy at a higher level to both internal and external stakeholders

    This workshop is perfect for:


    • Marketing executives who already have a solid strategic base of digital marketing channel knowledge 

    • Marketers who are looking to further develop their digital marketing strategy capability

    • Marketers who are less hands-on who wish to be updated and upskilled across the latest digital marketing capabilities and trends

    • Marketers who need to communicate digital marketing strategy to senior stakeholders or clients at a higher level

    • Participants who have completed Digital Marketing Fast Track who wish to develop and present digital, or marketing strategy to internal or external stakeholders.



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