A workshop for honing the strategy behind the practice,
spanning social media, digital consumer trends,
automated customer service/chat bots, leveraging data and much more. For more senior executives who need to communicate strategies to the broader business.

In 2021, digital marketing channels are now strongly integrated into the overall marketing strategy for any business or brand. In order to develop a successful, fully integrated & modern marketing strategy, marketers must be across the most current digital marketing channel strategies. With these strategies in mind, the executive must be able to communicate these strategies to the broader business using strategic models and processes for stakeholder buy-in.

Assuming base level strategic knowledge of digital marketing and channels from experience or knowledge gained from our Digital Marketing Fast Track Workshop, this one day workshop focuses on the latest developments & challenges within each digital opportunity and how to communicate & structure these to stakeholders through various digital strategic models.

The one day workshop spans content across social media, digital consumer trends, automated customer service/chat bots, leveraging data and much more. We update and upskill marketing executives across the full breadth of channels, techniques & strategic models, and show them how to communicate this both internal and externally to the business.

WHAT YOU'LL COVER

The course is led by digitalbrief’s founder Russell Easther, who has 20 years of strategic experience in digital marketing, including 10 delivering digital training workshops.

Course Outline

Cutting-edge uses of digital marketing strategy
How to leverage data across an organisation
Look to the now and the future of the leaders of the industry – Google & Facebook
Marketing and business automation strategies to save on the bottom line and increase the top line
Countless models to frame your strategy to your stakeholders
Digital transformation approaches, with practical examples

Course Timings

Singapore Time Zone

9:00am-4:30pm, with regular breaks

Who Should Attend?

After attending this workshop you will be able to:

Develop stronger strategies that incorporate digital channels across paid, owned and earned media
Be up-to-date across the latest advancements in digital marketing strategies & opportunities
Integrate new strategic models into your marketing strategy development
Better communicate with digital specialists in the strategic use of digital channels
Communicate marketing strategy at a higher level to both internal and external stakeholders

This workshop is perfect for:

Marketing executives who already have a solid strategic base of digital marketing channel knowledge
Marketers who are looking to further develop their digital marketing strategy capability
Marketers who are less hands-on who wish to be updated and upskilled across the latest digital marketing capabilities and trends
Marketers who need to communicate digital marketing strategy to senior stakeholders or clients at a higher level
Participants who have completed Digital Marketing Fast Track who wish to develop and present digital, or marketing strategy to internal or external stakeholders.