A practical and plain English approach to search engine optimization. Learn how the full process works from start to finish so you can implement SEO strategies without hiring a specialist agency or consultant.
SEO strategies seem to be constantly changing and updating year on year, yet the importance of being number 1 for your key search term in Google never changes. Search Engine Optimisation has shifted from a product a marketer can purchase, to a way of conducting and delivering digital marketing - with SEO always in mind.
Over a full day of training, we will take you through the SEO process and how everyday marketers can be more involved, question and develop the strategy, learn the processes, experience the tools and look at the metrics that matter when reporting KPIs back to the business.
WHAT YOU'LL COVER
The course is led by digitalbrief’s founder Russell Easther, who has 20 years of strategic experience in digital marketing, including 10 delivering digital training workshops.
The major principles of SEO Strategies in 2021 (hint…they’ve changed a bit since 2011!)
How to find and select the best keywords to target for your business
Audit your business’ SEO current performance and benchmark it against competitors
How to use the SEO tools of the trade (including how to use the best one!)
How to structure your website assets to get the best rankings in Google
When to link, and when not to link
How to generate automated reports to measure your SEO performance and output
Singapore Time Zone
9:00am-4:30pm, with regular breaks
Who Should Attend?
After attending this workshop you will be able to:
Plan an SEO strategy without the help of a specialist agency or consultant
Learn and know the most up-to-date SEO strategies and techniques
Evaluate your current website from an SEO perspective
Design and refine your current digital marketing strategy with SEO in mind
Evaluate your current SEO strategy
Appreciate the role of search in the overall customer journey process
This workshop is perfect for:
Marketers who need to grow their SEO results and wish to deliver this via internal resources and strategies
Marketing communications professionals who are looking to specialise in the discipline of SEO
Junior SEO professionals looking to fast track their career
Small or micro businesses who do not have the resources for outsourced services
Content marketing professionals who need to integrate SEO strategies into their overall plan