An ever-increasing share of marketers’ media budget is moving towards digital media channels. Learn the correct way to manage your media agency and digital paid media investments, whilst focusing on the most important KPIs to prove ROI for your brand.
No other media channel has so many variables, options and metrics for the marketing team than digital paid media. Social, Video, Mobile, Email, Programmatic Native, Content Marketing…. the list goes on. Marketers must know how to manage their internal team, or external agency to ensure their digital media budget is used to maximum effectiveness.
This workshop is designed to give marketers the inside knowledge to manage digital paid, including programmatic media, to ensure maximum effectiveness. The workshop will take you through the major options, levers, and techniques used by digital buyers. Finally, when reporting ROI back to the business, the workshop will show you how to focus on the metrics that matter, not just the ones that are ‘above industry average’.
WHAT YOU'LL COVER
The course is led by digitalbrief’s founder Russell Easther, who has 20 years of strategic experience in digital marketing, including 10 delivering digital training workshops.
Paid digital media principles to apply to every media buying situation
Delving into Facebook’s key advertising proposition and products
Google’s position and place in your paid media strategy
Discover content marketing options and their pros and cons
The principles of programmatic media and where the money goes!
Determining your ROI (and how to present it to your stakeholders)
Go behind the scenes and see a Facebook Ad built live in the workshop
Singapore Time Zone
9:00am-4:30pm, with regular breaks
Who should Attend?
After attending this workshop you will be able to:
Evaluate your digital paid media strategy
Understand the major strengths and weaknesses of the major digital paid media options and platforms
Comprehend the complexities of programmatic media
Respectfully challenge digital media recommendations
Align the most appropriate KPIs and metrics to prove ROI
Ensure you are getting the best value from your digital media budget
This workshop is perfect for:
Marketing managers who are continually looking to refine their investments within digital media channels
Traditional media planners who do not work in digital media planning, looking to grow their skills and confidence to work more effectively with digital professional and clients
Media sales professionals who want to appreciate the broader scope of digital media
Junior digital media buyers looking to fast track their knowledge and strategy across digital media planning and buying