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    Learn how to create & build digital marketing assets for 
    multiple digital channels. We cover the hands-on skills of 
    how to build social media images, videos, stories, GIFs, podcasts
    and more.

    Over the last 20+ years, digital departments have developed tools and processes to help create content for social and digital channels. Often, these tools are kept secret, only known to ‘hands-on’ digital marketers, agencies and digital specialists.

    This workshop is designed to show you the tools and processes as to how to build compelling digital marketing content across multiple channels. How can you create and brand an animated GIF? Build a podcast episode? Create a short video on a budget? Most importantly, this workshop is hands-on! Get ready to use your desktop or laptop to build digital assets today.

    WHAT YOU'LL COVER

    The course is led by digitalbrief’s founder Russell Easther, who has 20 years of strategic experience in digital marketing, including 10 delivering digital training workshops.


    Course Outline

    1. 5 techniques to create feed-scrolling headlines
    2. How create video- based digital assets on a budget
    3. How to generate a GIF from a video in seconds
    4. How to find and use digital media graphics and videos from libraries around the internet
    5. Leverage a myriad of digital marketing design tools, shortcuts, tips and tricks guarded by digital specialists
    6. How to create landing pages and small websites without engaging a designer or agency


    Course Timings

    Singapore Time Zone

    9:00am-4:30pm, with regular breaks

    Who should Attend?


    After attending this workshop you will be able to:


    • Apply content marketing strategic principles across any channel (digital marketing or not!)

    • Create feed scroll-stopping headlines

    • Use often hidden techniques to build social media graphics and GIFs

    • Build video assets on a budget effortlessly

    • Use multiple tools closely guarded by digital specialists

    This workshop is perfect for:


    • Any marketing professionals looking for knowledge on how to bring digital marketing asset production in house from creative agencies

    • Any small or micro business looking to grow via in-sourced creative production strategies

    • Digital producers who are looking to learn new techniques to create media

    • Senior marketing professionals looking to grow their appreciation of digital marketing production


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