How to design & refine your content strategy and map it to a complete, end-to-end customer journey. Learn how to generate consumer insights, position your content, and integrate your digital channels.

While your target market digital consumption grows, now more than ever, brands need to have a thorough content strategy developed to cut through and be effective. With so many digital channels available to marketers, mapping out the customer journey, and overlaying it with the best content strategy is now key to growth.

This workshop is designed to give you the strategy and tools you need to develop a customer journey for your brand’s product or services. You will learn how to generate great content ideas for any channel, to reach your customer and lead them down the customer journey to an eventual sale… or repeat sales!

Course Introduction

WHAT YOU'LL COVER

The course is led by digitalbrief’s founder Russell Easther, who has 20 years of strategic experience in digital marketing, including 10 delivering digital training workshops.

Course Outline

Content Marketing Strategy – the strategy and shortcut to success
How to craft content marketing that your consumers will highly value
Successful content marketing examples and case studies
How to generate feed-stopping content marketing headlines
How to extend the lifetime value of your content with 7 different techniques
Customer journey mapping overview
Why marketers must have a customer journey in 2021
Consumer journey mapping templates for participant leverage
Consumer journey exercise and application
How to integrate your content and customer journey strategies

Course Timings

Singapore Time Zone

9:00am-4:30pm, with regular breaks

Who Should Attend?

After attending this workshop you will be able to:

Design a consumer journey map specific to your business or brand
Map content marketing strategies to your new consumer journey
Align a content marketing strategy to consumer needs
Use new tools to assist with content marketing strategy creation
Develop content themes with a thorough strategy in place
Evaluate and improve upon your content marketing strategy
Present your content marketing strategy to anyone in your business

This workshop is perfect for:

Marketing professionals who design digital marketing strategy
Content, community and digital professionals working on campaign or wider communications strategies
Junior to mid-level account services managers who engage with the client or team across strategy
Digital producers who develop marketing communication plans
Media planners and strategists who want to up their strategic game across content marketing strategy and customer journey mapping