Campaign Asia’s Digital Marketing Fast Track, powered by digitalbrief, provides a knowledge boost on the essential skills needed to master the art and science of digital marketing and media.
The two-day virtual workshop covers digital marketing techniques, tools and tips and gives you the up-to-date knowledge you need to make confident and strategic decisions for your brand, agency or consultancy.
Whether you’re senior management, or just starting out on your digital journey, this workshop is for you. The training allows you to benchmark yourself against industry best practice and equips you with a toolkit to refer back to after the course has ended.
WHAT YOU'LL COVER
The workshop is strategic in nature & covers a wide range of areas within the digital marketing and media landscape.
The course is led by digitalbrief’s founder Russell Easther, who has 20 years of strategic experience in digital marketing, including 10 delivering digital training workshops.
1. Digital marketing and media strategic principles
2. Asia's digital landscape and trends
3. Measuring and presenting your return on digital investment
4. Content marketing strategy
5. 10 steps to social media
6. Managing and buying digital paid media
7. Programmatic media priming
8. Delving into data and analytics
9. Marketing automation work
10. Owning owned media
Singapore Time Zone
9am - 10:45am
11:05am - 12:30pm
1:30pm - 2:45pm
By the end of this workshop, you will be more confident with up-to-date working knowledge in digital marketing and media so you can:
Understand and prioritise strategies and tactics that can supercharge your business and brand across multiple digital channels
Participate more effectively in meetings, discussions and decisions about digital marketing areas outside your expertise
Make confident and strategic decisions on working with digital channels
Identify leading digital marketing strategic models to link/compare to your current practices and highlight potential areas for development
Analyse various digital media-inspired strategies and their results
Identify smart digital tools and resources to assist with your ongoing work after this workshop
WHO SHOULD ATTEND?
You should attend this course if:
You want to ask better, stronger, questions of your team/agency
It’s been a while since you updated your digital knowledge and you want to get on top of the latest developments in the space
Digital isn’t your speciality and you need to get across it now
You have knowledge gaps in digital and you’re looking to get them filled in
You need to formalise your knowledge in digital marketing
Who’ll benefit from this course:
Marketing generalists across any side of the marketing fence
Consultants who need to up update their digital strategic knowledge
Creative agency account managers who want to up their digital strategy game to lead and influence the client at a deeper level
A digital specialist who has deep knowledge in one area (e.g. SEM or Programmatic) who wants to broaden their skills set beyond this discipline