A COMPREHENSIVE VIRTUAL WORKSHOP SERIES TO UPSKILL & REFINE YOUR DIGITAL MARKETING & MEDIA KNOWLEDGE

Campaign Asia’s Digital Marketing Workshop Series, powered by digitalbrief, is a series of 6 curated workshops designed to ensure that you are executing the very best strategies across the right digital channels in your organisation.

Through select workshops within this series, Campaign Asia’s training program will significantly increase your digital channel strategies, hands-on digital skills and most of all, boost confidence so you know you are recommending, or deploying, the very best digital marketing practice in the market.

Pay as you learn

The series is made up of 6 workshops that you can buy as a package, or mix and match depending on your areas of interest or educational need. You can attend as many or as few as you wish.

WORKSHOPS

In 2021, marketers must have thorough digital marketing knowledge to not only stay relevant in a competitive hiring marketplace, but to grow the brands they represent. Recent world events have fuelled even faster growth of consumer use across digital channels, and brands are forever playing catch up.

Campaign Asia's Digital Marketing Workshop Series, will help you to increase your digital marketing knowledge, covering the digital marketing techniques, tools and tips you need to make confident and strategic decisions for your brand, agency or consultancy.

All courses are led by digitalbrief’s founder Russell Easther, who has 20 years of strategic experience in digital marketing, including 10 years of delivering digital training workshops across APAC, to all sides of the marketing fence.

WORKSHOP CALENDAR

	Digital Marketing Fast Track - 2 Day Workshop. March 24th & 25th This workshop is designed to increase marketers’ strategic and hands-on knowledge across a broad range of digital marketing channels. The breadth of this workshop content significantly increases marketers’ confidence across their entire strategy. We strongly recommend marketers to start with this workshop before proceeding with the standalone workshops below unless they have significant experience working with digital channels.


	How to Build a Content & Customer Journey Strategy - 1 Day Workshop. April 21st Working from the base established above, this workshop shows you the tools and processes necessary to build or enhance your brand’s content marketing strategy and customer journey. We teach different techniques to develop compelling content, mapped strategically to a sequence across different channels to lead your target audience to an eventual sale. Content marketing and customer journey mapping processes go hand and hand, therefore we’ve combined these two techniques into a one day workshop to maximise synergies and our participants’ valuable time. We recommend that you purchase this workshop alongside ‘How to Build Compelling Content for Social & Digital Channels’.


	How to Build Compelling Content for Social & Digital Channels - 1 Day Workshop. May 20th The perfect follow on from ‘How to Build a Content & Customer Journey Strategy’. Once the content and consumer journey strategy is in place, it’s time to build your digital marketing assets. We show marketers across APAC how to literally build the assets. Using a variety of tools and processes, participants learn how to build images, videos, GIFs, compelling headlines & even small websites through this one day program. This workshop is perfect for marketers who are looking to in-source creative production across social and digital channels.


	Digital Paid Media Management Masterclass - 1 Day Workshop. June 10th This masterclass takes the pain out of digital media buying and injects confidence in its place. Marketers will enhance their skills across programmatic media, custom audiences, viewability and how to decipher the myriad acronyms and jargon used in digital paid media buying. We demonstrate how online platforms operate, growing your understanding. Finally, we tackle the ‘what is the average click through rate question’ and show you how to report ROI to the business with confidence.


	In-House SEO Strategies for Marketing Teams and Agencies - 1 Day Workshop. June 29th High rankings and visibility in search engines, particularly Google, is of enormous strategic importance to marketers. In this workshop we show everyday marketers how they can implement SEO strategies in-house. Agencies are also welcome to learn how they can work with their clients with SEO strategies in mind. We show you the full SEO process from start to finish so you can design and refine your own brand’s SEO strategies.


	Strategic Digital Marketing in 2021 - 1 Day Workshop. July 7th Designed specifically for more senior marketers, this workshop focuses on increasing marketing professionals’ knowledge of digital strategy processes and considerations in 2021. We provide the time, space and knowledge for marketers to take a step back and think strategically about their digital marketing. We showcase modern digital marketing concepts and highlight successful campaigns for you to consider for your own brand’s direction.

WHY ATTEND?

WHO SHOULD ATTEND?

Increase your digital marketing knowledge and skills for working with digital channels
Deliver stronger digital strategies to your business, brand or partners
Respectfully challenge and critique proposed digital solutions with greater confidence
Increase your career advancement and promotion prospects
Broaden your knowledge of digital channels beyond your current experience and scope

Workshops are tailored to a broad range of professionals within the industry, with executives of various experience-levels, roles and countries (15+) attending our workshops in 2020. Workshops are suitable for:

Marketing / brand side marketers
Agency account managers
Content marketing agencies
Media buying agencies
Media sellers / media sales professionals
Independent marketing and media consultants

Course leader

Russell Easther is the founder, leader trainer and creator of all digitalbrief workshops. Leveraging a career of hands-on and strategic experience in digital marketing starting in 2001, including 10 years delivering digital training workshops, he is well placed to upskill individuals and team in digital marketing.

Professionally he has two passions he pursues:

Digital Marketing and Media

Delivering, implementing and growing in digital marketing and media strategy and skills

Learning & motivating teams and individuals

Crafting, communicating, furthering the advancement of learning and development across online and face to face environments

Find out more information about Russ and digitalbrief

Testimonials from 2020 Delegates

"The course has been pitched just at the right level in equipping most marketing generalists with the right knowledge to conduct critical conversations on digital marketing with confidence. Russ is an incredibly engaging trainer and excellent at illustrating concepts, debunking myths, presenting the hard truths of the industry as they are, and importantly, in shaping the right mindset for the industry as a whole."		" I enjoyed the workshop and find that both Russell and the topics he touched on are very effective and engaging. Being quite experienced with digital marketing but looking for an refresher, I was happy to find that there was still much to take away from the first day of the workshop, mainly from Russell’s take on marketing tactics and the way he explains marketing ideas and concepts. And a thank you to Campaign Asia for organising this workshop. It has been an enriching experience."
Agung Ongko Director, Strategy & Insights Rice Communications		Ron Lim Director, Technology & Projects ThePixelAge

"I found the workshop really great and insightful. I think Russ is an amazing host. The way he uses analogies to simplify concepts was really great. Despite being 2 long days, I was thoroughly engaged all throughout, not just because of the content, but also thanks to Russ."		"I found it to be very useful and I thought that Russ was an excellent teacher. I really appreciated his ability to drill down and provide simple to understand analogies which aided in understanding key points. The course had a lot to absorb, but the time really flew by and I would definitely recommend this workshop to friends and peers in the future."
Ash Ow Account Manager Rice Communications		Brian Estes Director of Corporate Affairs NAVA+